Promotion

The way I promote Martinik is the way people want to see things that they want. They want it to be flashy, stand out and attention grabbing. Our ads in magazines have beautiful young males and females partying on an island at night with fire staffs. Our commercials are on the islands and beaches at night to provide that atmosphere of the night party life."Several factors have contributed to the rapid growth of sales promotion, particularly in consumer markets."(Marketing: An Introduction, Armstrong/Kotler, page 432). We throw promotional parties constantly with the tropical theme with a low cost, you receive entry and a wristband and if you have the wristband on, then you can drink Martinik for free and other alcohols and beverages cost money. We also promote by giving away discounts to hotels and clubs on our Island. We have promotional codes for entry to certain events and we sponsor events that include top name Dj's. "Sales promotions can help attract today’s more frugal consumers."(Marketing: An Introduction, Armstrong/Kotler, page 432).