Price

It was very difficult to price Martinik at an affordable price, because it is an imported vodka and the shipping cost alone is quite expensive. This is why we decided to have it distilled and bottled in France so the import price to Europe would be inexpensive. This is because the Martinique Islands is a French colony and to import to France would barely cost anything."Even small differences in price can signal product differences."Marketing: An Introduction, Armstrong/Kotler, page 294) I decided to price Martinik Vodka at $34.00 a bottle, which is a fair price to distribute it at, in America. In Europe and other surrounding countries, it is about $10.00 cheaper because of its availability. The reason we priced it higher in America is due to the import cost, and it seems fair because it is priced at its alcohol percentage. This alcohol contains 34% alcohol and people will believe its a reasonable price for its content. "Temporarily pricing products below the list price, and sometimes even below cost, to increase short-run sales." (Marketing: An Introduction, Armstrong/Kotler, page 294) We do this during our promotional parties during evaluation, to give the customers a inexpensive first experience to see how they like the product.