Implementation Evaluation Control

These three topics are vital when it comes to distributing a product."The analysis, planning, implementation, and control of sales force activities. It includes designing sales force strategy and structure and recruiting, selecting, training, supervising, compensating, and evaluating the firm’s salespeople."Marketing: An Introduction, Armstrong/Kotler, page 55) Once you begin the implementation process, that's when things begin to launch for your product. Then you evaluate the reaction of the product and then you control your market. I began distributing this alcohol in vacation cities where tourists will see this alcohol and be enlightened. We throw promotional parties with this choice of alcohol readily available for the guests. We have the promotional parties with tropical themes near college campuses and try to evaluate our target market first to see how they react. Once we have a defined market, then we begin to redistribute and start promoting in other ways, such as commercials and magazine ads. Mostly the free local magazines so that we get a local name going in various countries and cities. "Planning, organizing, leading, and controlling personal contact programs designed to achieve profitable customer relationships.” Marketing: An Introduction, Armstrong/Kotler, page 55) This way if we get a local name going for ourselves in these cities, then we will gain a relationship with the consumers, which will then launch into an international franchise and hopefully we can start bottling and distilling in other prominent locations.