The mission statement for Martinik is to provide people with a tropical vodka that is unique and memorable. We want you to drink Martinik and have a nostalgic adventure. We want it to bring you back to every vacation and every moment that was "responsibly" pleasurable. Martinik wants to provide that island feel without going to the island. We want Martinik to encourage you to travel to the islands and enjoy the sun, breeze and cool water. "A mission statement is a statement of the organization’s purpose what it wants to accomplish in the larger environment."(Marketing: An Introduction, Armstrong/Kotler, page 39) Come visit us on the Martinique Islands and we will give you a free tour and have your experience on the islands to be memorable. We will provide you with discounts to tourists who purchase a bottle of Martinik so that you can have the ultimate island experience. Whether you're on the island with us or at a social gathering, we want you to be here with us in spirit. While drinking a spirit. "In contrast, the strategic plan involves adapting the firm to take advantage of opportunities in its constantly changing environment."A mission statement is a statement of the organization’s purpose what it wants to accomplish in the larger environment."(Marketing: An Introduction, Armstrong/Kotler, page 39)
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