Distribution

When it comes to distribution, we try to distribute mostly at clubs and bars. Outside venues preferably. We want Martinik to be readily available. Martinik is distributed in liquor outlets near college campuses and especially on the coasts of countries, such as Spain, California, and Florida. "Giving a limited number of dealers the exclusive right to distribute the company’s products in their territories."(Marketing: An Introduction, Armstrong/Kotler, page 324).We also sponsor Dj's so wherever they play, we try to set up a booth or a contract with the venues management. Currently our main objective with distribution is in Europe and especially in Amsterdam to try and encourage those specific party tourists to come to the Martinique Islands. "By using selective distribution, they can develop good working relationships with selected channel members and expect a better-than-average selling effort."(Marketing: An Introduction, Armstrong/Kotler, page 324)