Product

The product itself is the most important factor to us. It has to be the smoothest and elegant of tastes. We want it to not be too sweet, but still not too much like vodka. We want it to be unique and also have a creative craft. That is why it is bottled and distilled in France."Finding the right balance between the main product and captive product can be tricky."Marketing: An Introduction, Armstrong/Kotler, page 287)  Because of France's craft, it gives it that unique signature. We have chemists creating the pineapple and tropical flavors to give Martinik that "real" taste. Its also about quality. It is filtered 5x to emphasis purity. In that sense, people drink a vodka that is easy to go down and we don't use sugars, to avoid a hangover. We use specific scents and fragrances that make Martinik one of the most delicious vodkas on the market. Developing a product or service involves defining the benefits that it will offer. These benefits are communicated and delivered byproduct attributes such as quality, features, and style and design.Marketing: An Introduction, Armstrong/Kotler, page 214)